A pre-course audit to help you optimize your Instagram profile. Work through each section, note what you want to update, and be ready to implement starting June 1st.
Pull up your profile on your phone and take a full screenshot. Save it somewhere you won't lose it. This is your baseline, so you can see how far you've come after the course.
Open your Instagram profile. Someone landing on your page for the first time should be able to answer these three questions instantly. Note where you're falling short so you know what to prioritize.
Your profile photo is a thumbnail, it needs to read clearly at tiny sizes across every surface Instagram puts it on. Check each box that's already true for you, leave the rest blank to flag what you want to update.
Pick the formula that fits you best and fill in the blanks. Your draft bio will build in the preview box as you go, ready to save for when you implement in June.
Highlights help your audience find exactly what they're looking for, and they're your best tool for directing people to specific lead magnets or offers. Think of them as navigation.
Your link is your only clickable asset on Instagram, so it needs to work hard. The most common mistake is a dead Etsy shop, an abandoned blog, or no link at all.
Pinned posts are prime real estate on your profile. Think through what purpose each pin could serve: your highest-performing content, a post that shows your signature style, a lead magnet CTA, a press feature, or anything else that makes someone want to follow. Brainstorm a few options below.
You've just mapped out everything your profile needs. Hit save, keep it handy, and when the course kicks off we'll put all of this into action together. See you June 1st.